However, there is a much richer history of self-publishing that goes further back than its digital counterpart.Ī number of prominent authors started off by privately printing their work. The phenomenon of self-publishing is often linked to online book production methods, which allow authors to produce an ebook with a few strokes of the keyboard, making their work available to a global audience. However, these assumptions are based on a limited knowledge of contemporary self-publishing practices.
A few consider it a get-rich-quick-scheme. Others condemn it because of the lack of gatekeepers to assess the content being produced. Some people commend self-publishing as a great way to ensure that audiences can access a diversity of genres and voices that have traditionally been marginalised by mainstream publishers. Today, it is much easier to appeal to a niche audience than it was 10 years ago. This is an interesting time in publishing and other areas of the cultural industries, because the roles of gatekeepers are changing. Others discussed how it harmed women’s already fragile role in a patriarchal world, or commended it for starting dialogue around BDSM – and enticing more authors to experiment with niche topics and self-publishing. Some people critiqued the book for linking sex and violence without delving into the level of communication required to make BSDM safe and truly consentual. Substantial cultural commentary and numerous studies addressed how the “infamous” novel influenced both readers and the publishing industry. The trilogy sold more than 65 million copies after James signed a contract with a traditional publisher, Vintage Books, an imprint of Random House.
James’s book and its sequels – Fifty Shades Darker and Fifty Shades Freed – became a global sensation. However, after being reprimanded for the mature content by the administrators of a fan fiction website, James decided to self-publish the book in 2011 with the help of an online publisher, The Writers’ Coffee Shop. The story was first developed as a fan-fiction project in 2009 based on the Twilight series, originally titled Master of the Universe. The plot of the story centres on a college student who enters a relationship with a wealthy businessman involving BDSM practices – bondage, dominance/submission, sadism/masochism and becomes his submissive. It has been 10 years since EL James decided to self-publish her first novel, Fifty Shades of Grey.
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